Premiums/ Incentives

Marketers of apparel and fashion accessories are approaching the retail environment with a combination of creativity and common sense.

As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers.

Examing the effectiveness of monetary vs. non-monetary promotions

Client: Skechers USA Inc., Manhattan Beach, Calif.
Objective: To clearly display the brand identity on shelves and to promote sales with a gift-with-purchase incentive.
Introduction: June 1999
Number of Displays: 500,000
Construction/Materials: 0.20mm PVC, 3-D construction, silver logo imprint
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Taco Bell, Irvine, Calif.
Product Promoted: Plush Talking Chihuahuas
Objective: The display was designed to stand freely on counters and included a plastic locking strap that prevented theft.
Introduction: October 1999
Construction/Materials: Four-color process on litho, mounted to .055 chipboard and die cut
P-O-P Company: Rapid Displays, Chicago