Premiums/ Incentives

Retail Category: Supermarket/Grocery - Food
Display Type: Freestanding - Permanent
Client: Delicato Family Vineyards
Producer: Delicato Family Vineyards, Napa, Calif.
Size of Run: 1,000
Comments: This four-case wine rack emulates the classic Weber kettle grill to link Delicato wines with grilling and outdoor entertaining. Side panels are removable so the rack can be used after an on-pack promotion for free Weber gourmet spice rubs expired.

Marketers of apparel and fashion accessories are approaching the retail environment with a combination of creativity and common sense.

As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers.

Examing the effectiveness of monetary vs. non-monetary promotions

Client: Skechers USA Inc., Manhattan Beach, Calif.
Objective: To clearly display the brand identity on shelves and to promote sales with a gift-with-purchase incentive.
Introduction: June 1999
Number of Displays: 500,000
Construction/Materials: 0.20mm PVC, 3-D construction, silver logo imprint
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.