Packaging

Products Promoted: Topps Stadium Club trading cards
Objective: The package is designed to attract attention and represent the high-quality line of TSC brand cards.
Distribution: Specialty stores
Introduction: October 1997
Construction: 85-pound custom holographic text
Producer: Pennsylvania Pulp & Paper Co., Glenside, Calif.

Product Promoted: Two-way radio
Objective: The package is designed to attract attention and build customer awareness of a new technology.
Distribution: Specialty stores
Introduction: January 1998
Construction: 200-pound E-flute bleach white corrugated
Producer: Great Lakes Packaging Corp., Germantown, Wis.

Products Promoted: Aftermarket bicycle parts line
Objective: The packages were designed to increase sales and product visibility of the bicycle parts. The parts had previously been sold in cloth bags that did not offer visibility.
Distribution: Bicycle stores, sporting goods stores
Introduction: April 1997
Construction: Flexo printed on oyster stock with aqueous coating
Producer: Kell Specialty Products, Chippewa Falls, Wis.

With a recent change in organizational structure, Stride Rite has strengthened the merchandising power behind its lines of children's shoes

Products Promoted: Finishing tool, Flexi-Brite lantern, 3/8-inch Drive-R-Drill, Twist X-tra screwdriver, charger, batteries and accessories
Objective: To create a low cost, thematic package to house several complementary products in one easy-to-carry unit.
Distribution: Hardware stores, mass merchants
Introduction: September 1997
Construction: B-flute corrugated with flexo direct print; each tray holds up to four packages
Producer: U.S. Display Group, Newark, NJ