Packaging

Products Promoted: Aroma Elite coffee maker and Infinia computer
Objective: To increase retail sales by positively influencing shoppers at the point-of-sale.
Distribution: Mass merchants, computer stores
Introduction: 1997
Construction: Preprinted corrugated containers
Producer: Stone Container Corp., El Paso, Texas, and Birmingham, Ala.

Products Promoted: Children's booties
Objective: To increase bootie sales and reduce packaging to one piece by eliminating plastic.
Distribution: Specialty footwear stores
Introduction: July 1997
Construction: Die-cut corrugated fiberboard box (E-flute), Champagne board with two-color print
Producer: Badger Packaging Corp., West Bend, Wis.

Products Promoted: Topps Stadium Club trading cards
Objective: The package is designed to attract attention and represent the high-quality line of TSC brand cards.
Distribution: Specialty stores
Introduction: October 1997
Construction: 85-pound custom holographic text
Producer: Pennsylvania Pulp & Paper Co., Glenside, Calif.