Packaging

Product Promoted: Truck Stripes
Objective: The package is designed to capture attention and appeal to the truck market consumer.
Distribution: Automotive retail chains, professional installers
Introduction: April 1998
Construction: Blister card and insert card are solid bleached sulfate; blister is 12-1/2 mil PVC
Producer: Andex Industries, Escanaba, Mich.

Battery Displays Offer High-Tech Look

Products Promoted: Richly two-pack scented candles
Objective: To draw attention to the product by offering multicolor, high-impact graphics.
Distribution: Mass merchants
Introduction: April 1997
Construction: Four-color process with varnish direct print or 70-pound C1S four-color process litho label
Producer: Vanguard Packaging Inc., Kansas City, Mo.

Product Promoted: Humidifier
Objective: To design a package that visually shows the attributes of the humidifier.
Distribution: Supermarkets, specialty stores
Introduction: September 1997
Construction: Corrugated
Producer: Longview Fibre Co., Milwaukee

The days of signage overload are over. Dealers are now creating upscale merchandising environments that are uncluttered and information-focused.

It knows when to hold 'em