Packaging

Products Promoted: Richly two-pack scented candles
Objective: To draw attention to the product by offering multicolor, high-impact graphics.
Distribution: Mass merchants
Introduction: April 1997
Construction: Four-color process with varnish direct print or 70-pound C1S four-color process litho label
Producer: Vanguard Packaging Inc., Kansas City, Mo.

Product Promoted: Humidifier
Objective: To design a package that visually shows the attributes of the humidifier.
Distribution: Supermarkets, specialty stores
Introduction: September 1997
Construction: Corrugated
Producer: Longview Fibre Co., Milwaukee

The days of signage overload are over. Dealers are now creating upscale merchandising environments that are uncluttered and information-focused.

Products Promoted: Aroma Elite coffee maker and Infinia computer
Objective: To increase retail sales by positively influencing shoppers at the point-of-sale.
Distribution: Mass merchants, computer stores
Introduction: 1997
Construction: Preprinted corrugated containers
Producer: Stone Container Corp., El Paso, Texas, and Birmingham, Ala.

Products Promoted: Children's booties
Objective: To increase bootie sales and reduce packaging to one piece by eliminating plastic.
Distribution: Specialty footwear stores
Introduction: July 1997
Construction: Die-cut corrugated fiberboard box (E-flute), Champagne board with two-color print
Producer: Badger Packaging Corp., West Bend, Wis.