While some (many) retailers are heading full speed into retail media, Lidl US isn't one of them. In fact, if you ask CEO Joel Rampoldt, it will never be one of them.
The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.
Online shopping remains robust, but a universal affinity for in-store shopping has emerged with a modern, omnichannel twist, according to Ryder System’s annual report.