Tobacco P-O-P on the Rise, Study Says Report suggests that tobacco marketers are shifting expenditures from billboards to in-store promotions Banfi Vintners Introduces Stonehaven Wines Allied Domecq Backs Kahlua with Largest Promotional Effort to Date Sega Nabs Bronze Effie for Dreamcast "It's Thinking" Campaign Jack Daniel's Dresses Up for the Holidays Holiday pole topper ties into product heritage by featuring a mini replica of Jack Daniel's founder Calvin Klein Rolls Out Cosmetics Global launch offers hands-on trial in store-within-a-store format McCormick Distilling Makes Waves with Rollout Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Miller 'Get The Goods' Promo Features P-O-P, Enhancers BIC Enters Category with High-End Displays First Previous 424 425 426 427 428 Next Last
