Can Culture Affect Prices? A Cross-Cultural Study of Shopping and Retail Prices An abstract from the Journal of Retailing, Volume 77, Issue 1 Heineken Blankets Field with Tennis Promo Tobacco P-O-P on the Rise, Study Says Report suggests that tobacco marketers are shifting expenditures from billboards to in-store promotions Sega Nabs Bronze Effie for Dreamcast "It's Thinking" Campaign Jack Daniel's Dresses Up for the Holidays Holiday pole topper ties into product heritage by featuring a mini replica of Jack Daniel's founder Banfi Vintners Introduces Stonehaven Wines Allied Domecq Backs Kahlua with Largest Promotional Effort to Date Calvin Klein Rolls Out Cosmetics Global launch offers hands-on trial in store-within-a-store format McCormick Distilling Makes Waves with Rollout Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. First Previous 424 425 426 427 428 Next Last
