Media Advertising

The "My Joy" commercial is a continuation of the manufacturer's five-year plan to increase investments, representation and amplification of diverse creative voices in front of and behind the camera.

Advertisers can now layer connected TV ads, sponsored videos and interactive video content with first-party member data via the club chain's retailer media network.

Haleon's Katie Williams is the Path to Purchase Institute's 2023 Women of Excellence Executive of the Year.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Seven campaigns won OmniShopper Awards in five "Digital" categories.

Recent retail news includes Boots unveiling a store format that's sure to lure beauty aficionados, while Instacart and Purina, knowing that people love taking festive pet photos, are running a contest where the "Best in Show" reaps some rewards.

Peacock Premium is now available for free to all Instacart+ subscription members in the U.S.

Recent research from Collage Group shows that most LGBTQ+ consumers think brands’ efforts to woo their demographic come across as insincere.

“Add to Heart" is a 23-part shoppable commercial series that will offer holiday gifting inspiration on TikTok, Roku, YouTube and the retailer's website.

P2PI chats with Boots UK and Criteo on the challenges of retail media, the retailer's approach to measurement, and advice for both retailers and brands new to the space.