Paper Mate Displays Make the Grade In the Back-to-School Sales Game In-store promotion for Gillette's Paper Mate pens is complicated by the need for bicoastal communication and a brief peak selling season. Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. U.S.A. Athletic Introduces Guess? Footwear Displays Sporting Goods P-O-P: Breaking the Rules The P-O-P Game Gets Serious As Sporting Goods Stores Get Bigger, Retailers Flex Their Muscle & Product Marketers Go For The Kill Shot. Kraft Adds Trays to Existing Kool-Aid Spinner Racks Stride Rite Rolls Out Logo, Display Concept To Appeal To Kids NHL Freeze, Thaw Cycle Sends Bud Scrambling Lockout Lets Brewer Update P-O-P Neon Sheds Light on "Genuine Chevrolet" Campaign Unified Reebok Displays Project a Global Image Power Rangers Mania Seizes Store Candy Aisles First Previous 340 341 342 343 344 Next Last
