NHL Freeze, Thaw Cycle Sends Bud Scrambling Lockout Lets Brewer Update P-O-P Class WAR: Upscale Cosmetics Industry Faces Faster Rate of Change Neon Sheds Light on "Genuine Chevrolet" Campaign ATM Machines Expand Coupons to Packaged-Goods Marketers Mass Market Cosmetics Makeover Mass Market Cosmetics Move Toward Interactive, While Seeking Untapped Niches and Opportunities Signs Call Attention to Pro-Visions Pet Food WordPerfect Supports Main Street Line In-Store Hiram Walker Revs Up Classic Campaign Consumer Behavior Study Measures Promotion Effectiveness Peddling Footwear While Athletic Shoes Still Dominate, Other Segments Step Up Merchandising To Gain The Edge At The Point-of-Sale First Previous 588 589 590 591 592 Next Last