Miller and the NFL New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. Korn Display Ships Prior to Concerts Hey, Is That Your Old Rag Doll? Culture Club: Ethnic Marketing at the Point-of-Sale Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience. City Brewery Utilizes Upscale Glorifier The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program Amstel Light Aims to Lighten Your Tax Worries Stop pulling your hair out! efollett.com Links Retail and E-tail Being the Lizard King: A Profile of South Beach Beverages South Beach Beverages utilizes lifestyle marketing to brand its beverage line as unique products with unique appeal, both on the shelf and through P-O-P. Leveraging Your Sampling Program First Previous 579 580 581 582 583 Next Last
