Guinness Import Launches Caffrey's Irish Ale Promotion Piecing Together Account-Specific P-O-P Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits Schultz Outlines Five Criteria for Measuring Return on Brand Value California Apple Commission Promotes Animated Seedman Character Korbel Toasts New Year With Millennium P-O-P Frequent-Purchaser Promo Helps Launch Bosch Accessory Display Chevron Develops Tic Tac Techron Game Country Pride Teams with NASCAR to Help Speed Profits Does Your P-O-P Answer These Questions? P-O-P Sweepstakes Hit Cyberspace First Previous 582 583 584 585 586 Next Last