A Humongous Pitch for the Kiddie Niche Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets. Beefeater Slims Down, Adds Promotional Muscle Hometown Ideology and Retailer Legitimation: The Institutional Semiotics of Wal-Mart Flyers An abstract from the Journal of Retailing, Volume 77, Issue 2 Displays Tout WD-40 Fan Site Sazerac Ships Party Kits to Bars Tic Tac Offers 'Incredible' Merchandising Program Allied Domecq Launch Predicts Pain, Agony and Other Party Fun Rheingold Brewery Rolls Out Tap Handles Marketing to Generation X Customer-Loyalty Programs Offer Potential, Challenges First Previous 576 577 578 579 580 Next Last