Loyalty Marketing

Southeastern Grocers' Bi-Lo and Winn-Dixie chains are using a "Baby Savings" in-store circular to promote a mix of national-brand and private-label category offerings.

Executive talks about retailer's approach to converged media – starting with mobile

As Kroger continues to evolve, its marketing partners have been able to forge common ground on shopper programs and score important wins

Brands are striving to implement global shopper programs wherever and whenever it makes sense, providing an integrated experience for shoppers all over the world