Loyalty Marketing

Brands are striving to implement global shopper programs wherever and whenever it makes sense, providing an integrated experience for shoppers all over the world

Manufacturer says ongoing 'Love Your Skin' effort is the biggest collaboration to date with retailer

Oracle Data Cloud and various regional grocers discuss relevancy of circulars among today's shoppers

Kellogg Co. used a Sept. 16 email sent to members of its Kellogg's Family Rewards loyalty program to dangle a $5 Target gift card with the purchase of five eligible SKUs at the mass merchant.