Halloween

Retailer: Jewel-Osco
Halloween costume, make-up and confectionery displays were set up in Jewel-Osco as early as Aug. 28, 2003.

7 UP P-O-P features "Lord of the Rings" characters

Client: Keebler Co., Elmhurst, Ill.
Producers: Packaging Corp. of America, Burlington, Wis.; Launch Creative Marketing, Hillside, Ill.
Comments: This colorful, 3-D, modular unit allows for in-store flexibility. The graphics depict all of the Keebler brands to offer alternatives for the Halloween season. Bright colors, lights and motion help attract attention.