Halloween

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: "Eat, Drink & Be Scary"
Marketers: Frito-Lay & Pepsi-Cola
Producer: Frankel, Chicago

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Halloween Large Theme Display
Marketer: M&M/Mars
Producer: Smurfit-Stone Display Group, Richmond, Va.

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Malibu Holiday Pole Display
Marketer: United Distillers & Vintners North America
Producer: Design Display Croup Inc., Carlstadt, N.J.

Client: Party Pals LLC, Minneapolis
Product Promoted: Halloween masks
Objective: The nesting feature of the packages enabled retailers to display many masks for maximum merchandising appeal. The detailed face features helped consumers visualize costume ideas.
Introduction: March 1999
Number of Displays: 145,000
Construction/Materials: PVC, paperboard, S-hips
P-O-P Company: Brookdale Plastics Inc., Plymouth, Minn.

Client: H.E. Butt
Producer: RCS, an American Greetings Company
Comments: The size of this display and its theme worked as a backdrop for sales promotion events. Participating retailers reported more than a 30% increase in overall seasonal purchases.

Client: M&M/Mars, Hackettstown, N.J.
Products Promoted: M&M/Mars Fun Size candies
Objective: To provide an effective secondary merchandising vehicle and to be the centerpiece for Halloween at retail. The unit sets up in less than 15 minutes.
Introduction: September 1998
Construction/Materials: Flexo print on bleach white corrugated; litho 70-pound CIS laminated to corrugated; SBS lug-ons and black fiber poles.
P-O-P Company: Smurfit-Stone Display Group, Sandston, Va.

Client: Goodtimes Home Video, New York
Products Promoted: Videotapes
Objective: To design a bright, eye-catching display with Halloween-themed graphics that would hold a large quantity of videotapes. The display is shoppable from both sides.
Introduction: September 1999
Construction/Materials: Corrugated, pre-printed base and trays; four-color litho on pressure-sensitive stock (graphic panels and shelf strips)
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: The Boston Beer Co., Boston
Products Promoted: HardCore Ciders
Objective: To encourage consumers to choose this seasonal drink in on- and off-premise locations.
Introduction: Fall 1999
Construction/Materials: Corrugated
P-O-P Company: Alliance Display & Packaging, Winston-Salem, N.C.