Halloween

Client: CCA, Tullahoma, Tenn.
Products Promoted: Children's playhouses
Objective: To design a lightweight, low cost children's playhouse for the retail environment. The display graphics use seasonal themes, such as Halloween, and the displays are shipped on pallets to show the product using limited space.
Introduction: January 1999
Construction/Materials: Corrugated board, preprinted liner
P-O-P Company: Eagle Display, Tullahoma, Tenn.

Client: M&M/Mars, Hackettstown, N.J.
Products Promoted: M&M/Mars Fun Size candies
Objective: To provide an effective secondary merchandising vehicle and to be the centerpiece for Halloween at retail. The unit sets up in less than 15 minutes.
Introduction: September 1998
Construction/Materials: Flexo print on bleach white corrugated; litho 70-pound CIS laminated to corrugated; SBS lug-ons and black fiber poles.
P-O-P Company: Smurfit-Stone Display Group, Sandston, Va.

Client: Lyrick Studios, Richardson, Texas
Producer: Phoenix Display, A Union Camp Co., West Deptford, N.J.
Marketing Objective: To design a seasonal prepack display that is allotted floorspace in 4,000 supermarkets, drugstores and traditional audio/video stores.

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser, Bud Light and Bud Ice beers
Objective: To use motion to capture the attention of consumers during the Halloween season.
Introduction: October 1998
Construction/Materials: Litho-printed SBS, LED lighting system, battery operated motor
P-O-P Company: Rapid Displays, Chicago

Client: Pepsi Cola Co., Purchase, N.Y.
Distribution: Supermarkets
Size of Run: 4,500
Producer: The Display Connection Inc., Moonachie, N.J.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: The client wanted an in-store lobby/end aisle display for supermarkets that would capitalize on the Halloween season and fit into the desired haunted house theme of the larger overall display area.

Product: Rugrats Halloween products
P-O-P companies: AG Retail Merchandising & Design (design), Cleveland; Jefferson Smurfit Co. (display production), Cincinnati; Custom Graphics Inc. (header printing), Solon, Ohio
Distribution: Greeting card stores
Introduction: July 1998
Duration: Temporary
Construction: Corrugated frame and tray
American Greetings is testing its licensed Rugrats animated series characters on holiday-themed products for Halloween in this corrugated floorstand.