Halloween

Retailer: Stop & Shop

This display gained prominent space at the end of the promotional aisle along the back perimeter of at least several stores. The header communicated an in-pack instant-win game delivering a grand-prize Sony Playstation 2 and 2,500 additional prizes of videogames. It also included a tearpad offering entry forms for a second-chance sweepstakes.

Client: Labatt USA, Norwalk, Conn.
Introduction: November 2002
Number of displays: 500
Distribution: On- and off-premise nationwide
P-O-P company: DVC Worldwide, Morristown, N.J.
Comments: Along with case cards (for off-premise locations) and shrink-wrapped coffin-shaped T-shirts printed with "Hands Off My Boddie," this banner is part of the "Invasion of the Boddie Snatchers" promotion. It promotes Boddingtons Pub Ale.

Client: Pepsi, Purchase, N.Y.
Introduction: September 2003
Number of displays: 2,800 (castle display); 2,200 (lobby display)
Distribution: Supermarkets nationwide
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Pepsi encourages consumers to get their party "startled" this Halloween. These two large event displays supporting stacked cases of Pepsi products that include audio units looped with spooky Halloween sounds.

Client: Kraft Foods, Northfield, Ill.
Introduction: October 2003
Number of displays: 63,900
Distribution: Supermarkets nationwide
P-O-P company: Madden Communications, Glenview, Ill.

Client: Labatt USA, Norwalk, Conn.
Introduction: October 2003
Distribution: On- and off-premise nationwide
P-O-P company: DVC Worldwide, Morristown, N.J.
Comments: A standee, along with base wrap, pennant strings, a price circle, case cards and a banner, comprise Labatt's display program promoting Bass as "the authentic ale for creating a black and tan" for Halloween.

Client: American Gramaphone, Omaha, Neb.
Introduction: August 2003
Number of displays: 1,000 of each
P-O-P company: Meridian Display, St. Paul, Minn.
Comments: Because every Halloween party needs music and sound effects for an authentic feel, American Gramaphone created three different displays to launch the Mannheim Steamroller Halloween party CD. The variable displays offer retailers options to maximize display space.

Client: Kraft Foods, Northfield, Ill.
Introduction: October 2003
Number of displays: 63,900
Distribution: Supermarkets nationwide
P-O-P company: Madden Communications, Glenview, Ill.

Client: McKee Foods Corp., Collegedale, Tenn.
Introduction: September 2003
Distribution: Supermarkets
P-O-P company: KK&A Integrated Retail Marketing, Chicago
Comments: No ghoulish images in sight on this Little Debbie display from McKee Foods Corp. The fact that the company opted for a harvest theme provided it with distinct advantages, according to Brooke Kemper, account supervisor for KK&A:

Client: Pete's Brewing Co. (Gambrinus Co.), San Antonio
Introduction: October 1, 2003
Number of displays: 3,000 (3-D standees), 5,000 (2-sided danglers), 15,000 (counter card/case card combos)
Distribution: On- and off-premise nationwide
P-O-P company: Clarke Printing, San Antonio; Creative Link, San Antonio (design)

Client: Labatt USA, Norwalk, Conn.
Introduction: October 2003
Distribution: On- and off-premise nationwide
P-O-P company: DVC Worldwide, Morristown, N.J.
Comments: A standee, along with base wrap, pennant strings, a price circle, case cards and a banner, comprise Labatt's display program promoting Bass as "the authentic ale for creating a black and tan" for Halloween.