Halloween

Client: Conagra/Wunderlich Pearson and Tetzlaff, Waukesha, WI
Introduction: May 1, 2002
Distribution: Supermarkets
Dimensions (H x W x D): 51 1/2" x 23" x 16"
Weight: 25 lbs.
Producer: Midland Display, Franksville, WI

Client: Island Oasis Frozen Cocktail Co., Walpole, Mass.
Introduction: November 2002
Construction: Paperboard
Distribution: Restaurants and bars nationwide
P-O-P company: In-house design; Print Resource (printing), Framingham, Mass.
Comments: The table tents are part of Island Oasis' Holiday Hoopla merchandising kit. Designed for the fourth quarter, the kit contains table tents, coasters, server pads and pens for Halloween, the fall season and Christmas.

Product: Tombstone pizza
P-O-P company: 141 Communicator (design), Chicago
Distribution: Supermarkets, mini-marts nationwide
Introduction: October 2002
Duration: Temporary
Construction: Corrugate, paperboard, vinyl static clings, LED lights with battery packs
Display set-up: Direct-to-store delivery salesforce
Kitschy classic horror movie imagery was used in Tombstone's Halloween promotion.

Client: H.E. Butt Grocery Co., San Antonio, Texas
Distribution: H.E. Butt supermarkets
Size of Run: 175
Producer: AC Industries, Cleveland
Division: Semi-Permanent, Stationery, Office Supplies and Seasonal Goods: Stationery, Party Goods, Gift Wrap, Disposable Writing Instruments and Seasonal Items

Client: M&M/Mars, Hackettstown, N.J.
Products Promoted: M&M/Mars Fun Size products
Objective: To develop a temporary display to capitalize on the lucrative Halloween candy buying season that would serve as a centerpiece at retail and that could hold a large quantity of product.
Introduction: July 1999
Construction/Materials: Corrugated collapsible bins
P-O-P Company: Smurfit-Stone Display Croup, Richmond, Va.

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Malibu Holiday Pole Display
Marketer: United Distillers & Vintners North America
Producer: Design Display Croup Inc., Carlstadt, N.J.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: "Eat, Drink & Be Scary"
Marketers: Frito-Lay & Pepsi-Cola
Producer: Frankel, Chicago