Halloween

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Halloween Large Theme Display
Marketer: M&M/Mars
Producer: Smurfit-Stone Display Group, Richmond, Va.

Client: Party Pals LLC, Minneapolis
Product Promoted: Halloween masks
Objective: The nesting feature of the packages enabled retailers to display many masks for maximum merchandising appeal. The detailed face features helped consumers visualize costume ideas.
Introduction: March 1999
Number of Displays: 145,000
Construction/Materials: PVC, paperboard, S-hips
P-O-P Company: Brookdale Plastics Inc., Plymouth, Minn.

Client: H.E. Butt
Producer: RCS, an American Greetings Company
Comments: The size of this display and its theme worked as a backdrop for sales promotion events. Participating retailers reported more than a 30% increase in overall seasonal purchases.

Client: The Boston Beer Co., Boston
Products Promoted: HardCore Ciders
Objective: To encourage consumers to choose this seasonal drink in on- and off-premise locations.
Introduction: Fall 1999
Construction/Materials: Corrugated
P-O-P Company: Alliance Display & Packaging, Winston-Salem, N.C.

Client: Group II Communications, Chicago
Product Promoted: Coca-Cola
Objective: This haunted house playhouse was used to identify with Halloween in a fun and friendly way. It was placed either on top of a large stack of cases or hung from the ceiling above them to attract and entice consumers to the product.
Introduction: October 1998
Construction/Materials: Flexographic direct print with UV coating; 200-pound B-flute corrugated
P-O-P Company: Great Northern Corp. Display Group, Racine, Wis.

Client: Valley Media, Woodland, Calif.
Products Promoted: Videotapes
Objective: To create a brightly colored Halloween graphic facade that would make this display visible to the consumer and increase distribution of themed videos.
Introduction: September 1999
Construction/Materials: Corrugated; one-color flexo print (base); three-color flexo print (facade)
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: CCA, Tullahoma, Tenn.
Products Promoted: Children's playhouses
Objective: To design a lightweight, low cost children's playhouse for the retail environment. The display graphics use seasonal themes, such as Halloween, and the displays are shipped on pallets to show the product using limited space.
Introduction: January 1999
Construction/Materials: Corrugated board, preprinted liner
P-O-P Company: Eagle Display, Tullahoma, Tenn.

Client: M&M/Mars, Hackettstown, N.J.
Products Promoted: M&M/Mars Fun Size candies
Objective: To provide an effective secondary merchandising vehicle and to be the centerpiece for Halloween at retail. The unit sets up in less than 15 minutes.
Introduction: September 1998
Construction/Materials: Flexo print on bleach white corrugated; litho 70-pound CIS laminated to corrugated; SBS lug-ons and black fiber poles.
P-O-P Company: Smurfit-Stone Display Group, Sandston, Va.

Client: Goodtimes Home Video, New York
Products Promoted: Videotapes
Objective: To design a bright, eye-catching display with Halloween-themed graphics that would hold a large quantity of videotapes. The display is shoppable from both sides.
Introduction: September 1999
Construction/Materials: Corrugated, pre-printed base and trays; four-color litho on pressure-sensitive stock (graphic panels and shelf strips)
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.