Games/ Contests/ Sweepstakes

Client: Nabisco/The Planters Co., East Hanover, N.J.
Distribution: Supermarkets
Size of Run: 10,000
Producer: U.S. Display Group, Newark, NJ
Division: Temporary, Snacks, Cookies and Crackers
Objectives: To create awareness for the "Win a Chevy" promotion and stimulate purchases of the product. The display had to set up quickly and easily.

Product: CNN News Group network
Number of displays: 325
P-O-P company: Clarion Marketing & Communications, Atlanta
Distribution: Best Buy stores
Introduction: November 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
CNN used this floorstand in Best Buy stores to promote its programs and showcase a sweepstakes.