Games/ Contests/ Sweepstakes

Client: Hershey Foods, Hershey, Pa.
Product Promoted: Twizzlers
Objective: To build brand awareness for Twizzlers by linking it to baseball with a colorful Twizzlers character. In addition, the standee served as a cost-effective, in-store anchor for consumer promotions including "The Players' Choice" sweepstakes.
Introduction: March 1998
Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Client: Champs Sports, Bradenton, Fla.
Products Promoted: Major League Baseball licensed products
Objective: To promote Champs' "Free Trip to the World Series" sweepstakes with window banners, table tents and ballot boxes.
Introduction: September 1998
Producer: Medallion Associates Ltd., New York

Product: IronKids Bread
P-O-P companies: Lone Star Container (display), living, Texas; Kohler & Sons Inc. (support materials), St. Louis
Distribution: Regional supermarkets
Introduction: March 1999
Duration: Temporary
Construction: Corrugated, cardstock
Display set-up: Retail staff
This corrugated display for an IronKids bread dinosaur trading card and sweepstakes program features vivid graphics and an Apatasaurus header card.

Client: Fuji Photo Film U.S.A. Inc., Elmsford, N.Y.
Products Promoted: Fuji film and cameras
Objective: To attract consumer attention to the "Major League Baseball Players Choice for Film and Cameras" promotion.
Introduction: May 1999
Producers: Lifestyle Marketing, New York; Irwin Levine Associates, New York; Lloyd and Ulman Inc., West Palm Beach, Fla.; Marketing Direction, Far Hills, N.J.