Games/ Contests/ Sweepstakes

Client: TLPartnership and Dr Pepper/Seven Up Inc., Dallas
Products Promoted: 7 UP products
Objective: To alert consumers about the company's contest promotion.
Introduction: November 1997
Construction/Materials: E-flute corrugated wrap with 10-second voice box and motion sensor
P-O-P Company: Clegg Industries Inc., Torrance, Calif.

One Taste and You're Hooched, Dude ...

Client: Johnson Worldwide Associates, Sturtevant, Wis.
Product Promoted: Spiderwire fishing line
Objective: To provide independent fishing tackle dealers with a consumer incentive promotion.
Construction/Materials: Bleached E-flute that is printed black on both sides
P-O-P Company: Creative Carton, Minneapolis

Client: National Basketball Association, New York
Products Promoted: NBA basketball cards -- Fleer Ultra, SkyBox Z-Force, Topps Stadium Club and Upper Deck
Objective: To call attention to the "NBA Wrapper Rebound" sweepstakes with prizes that include Shaquille O'Neal-identified NBA merchandise and promote NBA basketball card collecting.
Construction/Materials: Corrugated
P-O-P Company: Enterprise, New York

Product: Sunglasses
P-O-P companies: Hager Containers Inc. (manufacture), Carrollton, Texas; Jaybird Marketing and Promotions (design), Atlanta
Distribution: Mass merchants, discount stores, drugstores
Introduction: April 1998
Duration: Temporary
Construction: Corrugated
The main display component in Foster Grant's Million Dollar Giveaway suits the needs of most stores. Larger units are also available for select accounts.