Games/ Contests/ Sweepstakes

Client: The Worldwide Co., Oak Brook, Ill.
Producer: Rapid Displays, Chicago
Marketing Objective: To tie-in McDonald's Supersize Value Meal with the launch of Disney's new Animal Kingdom Theme Park.

Client: The Valvoline Co., Lexington, Ky.
Product Promoted: Big Race Sweepstakes
Objective: To promote the "Big Race Sweepstakes" and Valvoline products in conjunction with NASCAR.
Introduction: January 1997
Producer: T&T Graphics, Dayton, Ohio

Client: The Stroh Brewery Co., Detroit
Product Promoted: Old Milwaukee "Fast Track to Cash" sweepstakes
Objective: To reinforce Old Milwaukee's ongoing racing theme at the store level and draw attention to the shelf and end aisle displays.
Introduction: March 1999
Producers: Cromwell Communications (design), Royal Oak, Mich.; E&G Printing (printing), Detroit; Westcott Displays (die cutting/finishing), Detroit

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Product Promoted: Dr Pepper "Thirst to Win" promotion
Objective: To get consumers excited about the "Thirst to Win" promotion and its prizes as well as to tap into the demographic of NASCAR racing fans.
Introduction: May 1999
Producer: Cadmus Point of Purchase, Atlanta