Client: McDonald's Corp., Oak Brook, IL
Product(s) Promoted: Happy Meals
Distribution: McDonald's nationwide
Number of Stores: 14,000
Production Run Quantity: 47,000
Introduction: May 2007
Intended Duration: 1 month
Dimensions (H x W x D): 10" x 6" x 6"
Weight: Under 1 lb.
Budget Category (U.S.): Less than $5
Producer: Arc Worldwide, Chicago, IL
Design of the Times 2007 Contest DeclarationWhat were the marketing objectives for this entry?