Entertainment Tie-ins / Licensing

Retailer: Meijer
Location: Chicago
Supplier: FloorGraphics Inc., Princeton, NJ

Client: Burger King, Miami, FL
Product(s) Promoted: Scratch and Win game with Movie Tie-In
Distribution: All Burger King restaurants in U.S.
Number of Stores: 7,500
Production Run Quantity: 7,800
Introduction: April 2007
Intended Duration: 1 month
Dimensions (H x W x D): 39" x 26" x 1"
Weight: Under 1 lb.
Budget Category (U.S.): Less than $5

Client: McDonald's Corp., Oak Brook, IL
Product(s) Promoted: Happy Meals
Distribution: McDonald's nationwide
Number of Stores: 14,000
Production Run Quantity: 47,000
Introduction: May 2007
Intended Duration: 1 month
Dimensions (H x W x D): 10" x 6" x 6"
Weight: Under 1 lb.
Budget Category (U.S.): Less than $5
Producer: Arc Worldwide, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Dreyers Grand Ice Cream Co., Oakland, CA
Product(s) Promoted: Five American Idol-themed Slow Churned Light Ice Cream Flavors
Distribution: Supermarkets Nationwide
Number of Stores: 7,000
Production Run Quantity: 7,000
Introduction: March 2007
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 40" x 28" x 4"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50

Client: Wal-Mart, Bentonville, AR
Product(s) Promoted: Degree Men's Ultra Clear Anti-Perspirant & Deodorant
Distribution: Wal-Mart stores
Number of Stores: 1,214
Production Run Quantity: 885
Introduction: April 2007
Intended Duration: Four days
Dimensions (H x W x D): 50" x 31" x 16"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: Spider-Man 3 and Transformers products
Distribution: Wal-Mart
Number of Stores: 1,580
Production Run Quantity: 1,585
Introduction: March 2007
Intended Duration: One year
Dimensions (H x W x D): 54" x 48" x 40"
Weight: 245 lbs.
Budget Category (U.S.): $851 - $900

Client: DreamWorks Animation/Paramount Pictures, Los Angeles, CA
Product(s) Promoted: Shrek and Shrek 2 DVDs with bonus plush toy gift pack
Distribution: Wal-Mart
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: May 2007
Intended Duration: Two weeks
Dimensions (H x W x D): 72" x 46" x 26"
Weight: 195 lbs.
Budget Category (U.S.): $16 - $25

Client: McDonald's Corp., Oak Brook, IL
Product(s) Promoted: McDonald's, Shrek the Third and Shrek Happy Meal Toys
Distribution: McDonald's nationwide
Number of Stores: 14,000
Production Run Quantity: 14,500
Introduction: May 2007
Intended Duration: 1 month
Dimensions (H x W x D): 180" x 144" x 120"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25

Client: Wunderman, Chicago, IL
Product(s) Promoted: Burger King
Distribution: Burger King
Number of Stores: 7,800
Production Run Quantity: 7,800
Introduction: April 2007
Intended Duration: 6 weeks
Dimensions (H x W x D): 72" x 18" x 40"
Weight: 4 lbs.
Budget Category (U.S.): $26 - $50
Producer: Rapid Displays, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?