Entertainment Tie-ins / Licensing

Studio's 'Toy Story 3' spawns a multitude of related retail campaigns

Client: Symantec, Cupertino, CA
Product(s) Promoted: Norton Antivirus and Norton Internet Security
Distribution: OfficeMax
Number of Stores: 920
Production Run Quantity: 925
Introduction: 4/5/10
Intended Duration: 3-4 months
Dimensions (H x W x D): 61" x 26" x 14"
Weight: 25 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Rapid Displays, Union City, CA

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Design of the Times 2010 Contest Declaration

Client: Procter & Gamble Corp., Cincinnati, OH
Product(s) Promoted: Venus Embrace, Satin Care
Distribution: Walmart stores
Number of Stores: 4,000
Production Run Quantity: 500,000
Introduction: 3/1/10
Intended Duration: 9 months
Dimensions (H x W x D): 4" x 7" x 4"
Weight: 2 lbs.
Budget Category (U.S.): $11 - $15 (includes product)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2010 Contest Declaration

Client: Mattel Inc., El Segundo, CA
Product(s) Promoted: Various 'Toy Story 3' toys
Distribution: Specialty and mass merchants nationwide
Number of Stores: 2,356
Production Run Quantity: 2,356
Introduction: 5/5/10
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 58" x 40" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2010 Contest Declaration

Client: Basic Research, Salt Lake City, UT
Product(s) Promoted: Fat Burner, Calorie Control and Quick Start
Distribution: Walmart, Walgreens, Rite Aid, GNC
Number of Stores: 3,500
Production Run Quantity: 4,000
Introduction: 6/10/09
Intended Duration: 6 months
Dimensions (H x W x D): 69" x 36" x 26"
Weight: 15 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: The Strive Group, Cincinnati, OH

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Design of the Times 2010 Contest Declaration

Client: LGE MobileComm, San Diego, CA
Product(s) Promoted: LG Ally Phone
Distribution: Cell phone dealers
Number of Stores: 1,700
Production Run Quantity: 1,700
Introduction: 5/1/10
Intended Duration: 1 month
Dimensions (H x W x D): 70" x 36" x 12"
Weight: 14 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Alcone Marketing, Irvine, CA

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Design of the Times 2010 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: CapriSun, LifeWater, Oreo, Keebler Cookies, Cheetos, Quaker Granola Bars
Distribution: Walmart
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 4/2/10
Intended Duration: 2 months
Dimensions (H x W x D): 90" x 42" x 165"
Weight: 100 lbs.
Budget Category (U.S.): More than $1,000 (display only)
Producer: New Creature Holdings Inc., Rogers, AR