Entertainment Tie-ins / Licensing

Client: Beiersdorf Canada Inc., Quebec, QC
Product(s) Promoted: Nivea Deodorant
Distribution: Mass Merchants
Number of Stores: 1,688
Production Run Quantity: 1,688
Introduction: 2/15/09
Intended Duration: 3 months
Dimensions (H x W x D): 54" x 18" x 13"
Weight: 6 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Henschel-Steinau Inc., Allendale, NJ

Design of the Times 2010 Contest Declaration

Client: McDonald's Corp., Oakbrook, IL
Product(s) Promoted: McDonald's Big Mac
Distribution: National
Number of Stores: 14,200
Production Run Quantity: Kiosk: 12,800. Trayliner: 11,316,000. Translite: 14,300
Introduction: 12/18/09
Intended Duration: 21 days
Dimensions (H x W x D): 21" x 59" x 0"
Weight: 5 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Arc Worldwide, Chicago, IL

Design of the Times 2010 Contest Declaration

Client: 7-Eleven Inc., Dallas, TX
Product(s) Promoted: Slurpee Collectible Cups, Slurpee Sunkist Orange Float Flavor, Big Gulp Collectible Cups, Reese's Peanut Butter Cocoa, Reese's King Size Peanut Butter Cups
Distribution: 7-Eleven stores in the United States
Number of Stores: 6,500
Production Run Quantity: 6,500
Introduction: 4/1/10
Intended Duration: 60 days
Dimensions (H x W x D): 72" x 36" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200 (display only)

Client: LGE MobileComm, San Diego, CA
Product(s) Promoted: LG Cell Phones and Promotion
Distribution: Verizon Wireless indirect locations
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 4/26/10
Intended Duration: 6 weeks
Dimensions (H x W x D): 70" x 36" x 20"
Weight: 15 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Rapid Displays, Union City, CA

Design of the Times 2010 Contest Declaration

Client: Kimberly-Clark Corp., Dallas, TX
Product(s) Promoted: Huggies Little Movers Jeans Diapers
Distribution: Supermarkets
Number of Stores: 16,000
Production Run Quantity: 18,000
Introduction: 5/15/10
Intended Duration: 10 weeks
Dimensions (H x W x D): 84" x 23" x 19"
Weight: 85 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Menasha Packaging, Neenah, WI

Design of the Times 2010 Contest Declaration

Client: Target Corp., Minneapolis, MN
Product(s) Promoted: Toy Story Licensed Product
Distribution: Mass Merchants
Number of Stores: 1,700
Production Run Quantity: 1,700
Introduction: 5/7/10
Intended Duration: 5 weeks
Dimensions (H x W x D): 146" x 192" x 12"
Weight: 50 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: KNOCK Inc., Minneapolis, MN

Design of the Times 2010 Contest Declaration

Client: American Greetings Corporation, Cleveland, OH
Product(s) Promoted: Taylor Swift Collection greeting cards
Distribution: CVS/pharmacy, Jewel, Alberstons and Kmart depending on region
Number of Stores: 3,500
Production Run Quantity: 3,500
Introduction: 2/6/10
Intended Duration: 6-10 weeks
Dimensions (H x W x D): 62" x 21" x 15"
Weight: 8 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Ideal, Chicago, IL

Client: Henkel Corp., Scottsdale, AZ
Product(s) Promoted: Personal Hygiene
Distribution: Walgreens
Number of Stores: 7,087
Production Run Quantity: 7,087
Introduction: 4/1/10
Intended Duration: 30 days
Dimensions (H x W x D): 8" x 36" x 7"
Weight: 10 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: RockTenn Merchandising Displays, Winston-Salem, NC

Design of the Times 2010 Contest Declaration