Displays & Signs

Product: Kaman Music Corp. Ovation guitars
Number of displays: 500 national; 850 international
P-O-P company: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Distribution: Music stores
Introduction: September 1993
Duration: Permanent
Construction: Vinyl-laminated wood (frame); silkscreened glass (front panel); vacuum-formed styrene (back)
Kaman Music is separating its Ovation round-back guitars from the masses with a neo-neon sign that captures consumers' attention at a tenth of the cost of traditional neon.

Product: Rotectin equine deworming system
P-O-P company: E and E Display Group, Lawrence, Kan.
Introduction: July 1993
Distribution: Animal health dealers
Number of displays: 5,000
Duration: Permanent
Construction: Plastic and cardboard
The four-sided, spinning plastic display is color-coded in blue and red to match the blue and red on the Rotectin 1 and 2 boxes.

Retail and Legal Demands Keep Alcoholic Beverage Marketers in Search of a New Edge

Client: Barton Beers Ltd.
Product: Corona beer
P-O-P company: Display Systems Inc.
Distribution: Bars
Construction: Vacuum-formed and injection-molded base; battery-operated LED mechanism
Introduction: April 1993

Client: Molson Breweries
Product: Molson Special Dry beer
P-O-P companies: Campbell Graphics Inc. (graphics); and Pennsylvania Pulp St Paper (paper supplier)
Distribution: On-premise accounts in Canada
Construction: 80-pound holographic paper; four-color process printed with opaque white and varnish
Introduction: January 1993

Product: EO 440 Personal Communicator
Number of displays: 150
P-O-P companies: Thomson-Leeds Co. (design and manufacture of countertop unit), New York; Fitch Richardson (design of signs), Boston; Selective Resources (printing of signs), Upper Saddle River, N.J.
Distribution: AT&T Phone Centers
Introduction: July 1993
Duration: Permanent
Construction: Laminated wood (base); silkscreened acrylic (riser); metal (security brackets); plexiglass (lock box); foamboard (signs)

Product: Hunter Douglas Guide to Window Decorating
Number of displays: 5,000
P-O-P company: Lipsett Design Group, New York
Distribution: Wall covering stores
Introduction: August 1993
Duration: Temporary
Construction: Corrugated
Promotional materials for Hunter Douglas's new design book for wall coverings include a counter display and a mobile, which touts a consumer sweepstakes.