Displays & Signs

Client: Anheuser-Busch Inc.
Product: Michelob and O'Doul's
P-O-P company: Alger Creations Inc., Brooklyn, N.Y.
Distribution: Off-premise accounts
Construction: Vinyl
Introduction: May 1994

Product: Pro-Visions Pro Plan premium cat and dog food
Number of displays: 1,500
P-O-P company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.
Distribution: Pet professionals' offices
Introduction: August 1994
Duration: Permanent
Construction: Backlit sign made of acrylic (base) and vacuum-formed styrene (back); a wood core wrapped in black laminate (frame); multicolor silkscreened artwork (face)
Ralston Purina's Pro-Visions division rolled out a clock sign to promote its Pro Plan line of pet food.

Client: Heublein Inc.
Product: Yukon Jack
P-O-P company: Stone Container, Richmond, Va.
Distribution: Liquor stores
Construction: Corrugated paper with flexographic process print
Introduction: January 1994

Client: Anheuser-Busch Inc.
Product: Budweiser
P-O-P company: Decision Point Marketing, Winston-Salem, N.C.
Distribution: Off-premise accounts
Construction: Vacuum-formed, die-cut coex styrene; circuit board; LEDs, litho-printed decal
Introduction: June 1994

Client: Seagram
Product: Various House of Seagram products
P-O-P company: HMG Worldwide, New York
Distribution: Off-premise accounts
Construction: Injection-molded plastic
Introduction: November 1994

Product: Old Milwaukee Ice beer
Number of displays: 7,500
P-O-P company: Flair Communications Agency (design), Chicago; Continental Litho (printing), Cleveland; Westcott Paper (manufacture), Detroit
Distribution: All off-premise locations, including liquor stores, supermarkets and convenience stores
Introduction: July 1994
Duration: Semipermanent
Construction: 80-pound glossy enamel stock, printed in multiple colors and mounted on corrugated