Displays & Signs

Client: Miller Brewing Co.
Product: Leinenkugel's beer
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: On-premise accounts
Construction: Distortion vacuum forming; patented virtual animation technology
Introduction: July 1994

Product: Athletic shoes
P-O-P companies: International Paper, Statesville, N.C., and Meyer Plastics, Indianapolis (foam); Matrix Photographic Labs, Indianapolis (mounting)
Distribution: Finish Line stores
Introduction: April 1994
Duration: Permanent
Construction: Gatorfoam, aqueous coated paper, Velcro
Finish Line sporting goods replaced its plain department signs with large, highly visual graphics mounted on foamboard.

Client: Brown-Forman Beverage Co.
Product: Gentleman Jack Rare Tennessee Whiskey
P-O-P company: Dani Woods Inc., Cleveland
Distribution: On-premise accounts
Construction: Solid mahogany; screenprinted brass plated steel lamp; silkscreen front label; functional clock
Introduction: November 1994

Client: Brown-Forman Beverage Co.
Product: Southern Comfort
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: High-volume liquor stores
Construction: Litho-mounted tag stock; vacuum-formed plastic
Introduction: May 1994

Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers

Client: Miller Brewing Co.
Product: Icehouse beer
P-O-P company: Reflections, Los Angeles
Distribution: On- and off-premise accounts
Construction: Wood, glass and light fixture
Introduction: October 1994