Displays & Signs

Client: Hiram Walker & Sons
Product: Courvoisier Cognac
P-O-P company: Rand-Whitney, display division, Worcester, Mass.
Distribution: Off-premise accounts
Construction: Corrugated
Introduction: January 1994

Client: Miller Brewing Co.
Product: Molson Ice
P-O-P company: Thomas A. Schutz Co., Morton Grove, Ill.
Distribution: On-premise accounts
Construction: Injection-molded plastic; metal electrical and support structures
Introduction: June 1994

Product: Main Street software
Number of displays: 1,400
P-O-P companies: Levy & Wurz Channel Marketing (design and concept), Seattle; Allpak Container Inc. (manufacturing), Renton, Wash.
Distribution: Computer superstores
Introduction: April 1994
Duration: Semipermanent
Construction: Corrugated
WordPerfect used a freestanding floor display to build a brand identity for its new Main Street line of consumer software.

Product: Seasonal greeting cards
Number of displays: 2,000
P-O-P company: United Displaycraft, Chicago
Distribution: Mass merchants, supermarkets and drug stores
Introduction: August 1994
Duration: Permanent
Construction: Tubular steel frame; wire grid wings and back
American Greetings' Optimum Outpost, intended to boost sales of seasonal greeting cards, features a one-piece, tubular steel construction that can be folded down to less than 1 foot in depth.

Client: The Marketing Continuum
Product: Rolling Rock
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On- and off-premise locations
Construction: Vacuum-formed plastic; sheet metal; transparency with polaroid material applied; motor and motion wheel
Introduction: May 1994