Displays & Signs

Client: Procter & Gamble Cosmetic and Fragrance Products
Product: Max Factor cosmetics
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Drug stores and mass merchants
Construction: Injection-molded base and sign holders; labled, vacuum-formed inserts; chipboard header with four-color process litho-laminated sheet
Introduction: February 1994

Product: Quattro Massager
Number of displays: 500
P-O-P company: Custom Corrugated Containers, Inc. (manufacture), Charlotte, N.C.
Distribution: Department stores; specialty retail stores
Introduction: November 1994
Duration: Permanent
Construction: Laminated, corrugated
A corrugated display lets consumers test drive Vimed's Quattro Massager, an unusually shaped product.

Product: Basketball shoes
Number of displays: 4,000
P-O-P companies: Patrick Ward Design (design), Brookline, Mass.; Art Merchandising Inc. (manufacture), New York
Distribution: Sporting goods and athletic specialty stores
Introduction: January 1995
Duration: Promotional
Construction: Foamboard (dangler); wire and styrene (shelfcover); 100-pound posterboard (poster)
The latest Shaq attack from Reebok includes a mobile/dangler, above, and a window decal.