Displays & Signs

Client: Hiram Walker & Sons Inc.
Product: Courvoisier cognac
P-O-P company: Bish Creative Display Inc.
Distribution: On- and off-premise accounts
Construction: Illuminated wood and Plexiglas
Introduction: May 1993

Products: Monster Cable audio interconnect and speaker cable kits
P-O-P company: G&R Plastic Products, Rancho Cordova, Calif.
Distribution: Audio/visual specialty stores
Introduction: September 1993
Duration: Permanent
Construction: Clear acrylic
Monster Cable products are being cross merchandised with their respective components, reminding consumers of their cable/interconnect needs.

Retail and Legal Demands Keep Alcoholic Beverage Marketers in Search of a New Edge

Product: "Coneheads" videotapes
P-O-P company: Carole Urie and Associates, Corona del Mar, Calif. (light box); Fleetwood Container, Vernon, Calif. (standee)
Distribution: Video stores
Introduction: January 1994
Duration: Temporary (standee and insert); permanent (light box)
Construction: Corrugated (standee); vacuum-formed styrene (light box)
A light box from Paramount Home Video promotes the release of "Coneheads" on video, but will be used for future releases as well.

Client: United Distillers
Product: Canadian LTD whiskey
P-O-P company: Signet Graphic Products Inc.
Distribution: On- and off-premise accounts
Construction: Die-cut, embossed aluminum with four-color process
Introduction: May 1993