Displays & Signs

Client: PCI Parfums Et Cosmetiques
P-O-P company: Cartofage
Category: Window Display/Cosmetics & Perfume

Client: Lee Europe, Belgium
P-O-P company: Everbrite
Category: Textile & Fashion/Permanent

Product: Oldham/United States Saw Co. Wizard Elite saw blades
Number of displays: 1,500
P-O-P company: Display Pack Corp., Orchard Park, N.Y.
Distribution: Hardware stores and mass merchants
Introduction: September 1993
Duration: Permanent
Construction: All-metal display with silkscreened graphics and wire backing
The display for Oldham/United States Saw holds 18 Wizard Elite saw blades in a small amount of space.

Product: "Fortress" videotapes
Number of displays: 10,000
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Distribution: Video retailers
Introduction: January 1994
Duration: Temporary
Construction: 200-pound E-flute corrugated; laminated kraft paperboard
The standee for the video release of "Fortress" was designed by Live Home Video's in-house art staff.

Client: Lancome Inc.
Product: Reportage makeup
P-O-P company: Ultimate Display Industries Inc.
Distribution: Department stores
Construction/Materials: Injection-molded plastic; vacuum-formed plastic
Introduction: January 1993

Product: "Coneheads" videotapes
P-O-P company: Carole Urie and Associates, Corona del Mar, Calif. (light box); Fleetwood Container, Vernon, Calif. (standee)
Distribution: Video stores
Introduction: January 1994
Duration: Temporary (standee and insert); permanent (light box)
Construction: Corrugated (standee); vacuum-formed styrene (light box)
A light box from Paramount Home Video promotes the release of "Coneheads" on video, but will be used for future releases as well.