Displays & Signs

Producer: Exterior stain color selector
Client: Cuprinol Group, Cleveland
P-O-P company: Niven Marketing Group, Elk Grove Village, Ill.
Comments: This rotationally molded, house-shaped stain selector is said to be the first to offer take-home color chips. Heavy-duty acrylic literature pockets; a litho-printed, cylindrical answer center; and color application photos meet consumer information needs.

Client: Procter & Gamble Co.
Producer: Design Productions
Category: Multiple Materials: Multiple configurations
Comments: The client needed a flexible display in two configurations: a three tray display for drug store chains, and a five-tray version for mass merchants. The large tower cantilevers more than 100 pounds of unstable products on a 6-foot-tall mobile display, yet has a small, 15-inch-by-18-inch footprint. The shapes and colors evoke the sun and surf, reinforcing the product's image.

Client: The Gillette Co.
Producer: Henschel-Steinau Inc.
Category: Paperboard: Prepack floorstand
Comments: A Canadian version of the U.S. display, it cost 33 percent less yet displays 33 percent more product. The design solution was to replace the original's expensive plastic base with a corrugated, photographic duplicate. Plastic hangers secure trays onto the paperboard display area.

Client: McNeil Consumer Products Co.
Producer: Henschel-Steinau Inc.
Category: Multiple Materials: Endcap, sidekick or power wing
Comments: The client's goal was to gain a permanent position in stores' end aisles. To ensure durability, the side panels, shelves, top and bottom caps were made from injection-molded, medium-impact styrene. Masonite was used as the back wall for structural integrity. Dual-purpose hardware allows for different retail hanging environments.

Client: Heublein Inc.
Producer: Stone Container
Category: Paperboard: Prepack counter, shelf or table unit
Comments: This counter unit has a small footprint yet holds 120 servings, a high number for a sampler unit. The design used five-color process printing applied directly to combined board, eliminating costly litho labels.