Displays & Signs

Product: Socks
P-O-P companies: Side-Kik Corp. (manufacture); O'Brien Industries Inc. (distribution), both of Cypress, Calif.
Distribution: Sporting goods stores
Introduction: May 1994
Duration: Permanent
Construction: Metal (legs); high-impact styrene (back panel); injection-molded plastic (shelves and sides)
A new mobile display, created by Side-Kik, is less expensive because it's made primarily from plastic. The display is black, which best shows off the white socks.

Product: Disney videotape releases and best sellers
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Video stores
Introduction: August 1993
Duration: Permanent
Construction: Fabricated metal
A video cart from Buena Vista Home Video can be used either as a three-sided or four-sided display. Sturdy, all-metal construction means it can be used in any location within a store.

Producer: Folding garage door display
Client: Wayne-Dalton Corp., Mt. Hope, Ohio
P-O-P company: Arlington Aluminum Co., Detroit
Comments: This versatile display system comprises four 2-by-6-foot panels that can be arranged as a "W" shape, a square column or a wall mount. Customers open the cross-sectional product samples to reveal take-home product brochures.

Product: American Home Food Products Sesame Street canned and microwave pasta
Number of displays: 1,000
P-O-P companies: Focus Marketing Inc. (design), East Norwalk, Conn.; Manufactured Corrugated Box Co. (manufacture), Maspeth, N.Y.
Distribution: Supermarkets, convenience stores, drug stores, warehouse clubs and mass merchants
Introduction: June 1994
Duration: Semipermanent
Construction: Multicolor corrugated