Displays & Signs

Producer: Hex key wall display
Client: Eklind Tool Co., Chicago
P-O-P company: The Sales Factory, Greensboro, N.C.
Comments: Designed to save space, this wall display describes the company's complete line of fold-up hex keys. Since many customers are unfamiliar with the product, the backer card has large graphics to explain its applications. It can accommodate both standard and scanner hooks.

MCA/Universal Home Video is spending $6 million on P-O-P materials to promote next month's release of "Jurassic Park." Some versions will feature blinking lights and a motorized gate.
P-O-P company: Graphic Communications Inc.