Displays & Signs

MCA/Universal Home Video is spending $6 million on P-O-P materials to promote next month's release of "Jurassic Park." Some versions will feature blinking lights and a motorized gate.
P-O-P company: Graphic Communications Inc.

Producer: Exterior stain color selector
Client: Cuprinol Group, Cleveland
P-O-P company: Niven Marketing Group, Elk Grove Village, Ill.
Comments: This rotationally molded, house-shaped stain selector is said to be the first to offer take-home color chips. Heavy-duty acrylic literature pockets; a litho-printed, cylindrical answer center; and color application photos meet consumer information needs.

Product: Socks
P-O-P companies: Side-Kik Corp. (manufacture); O'Brien Industries Inc. (distribution), both of Cypress, Calif.
Distribution: Sporting goods stores
Introduction: May 1994
Duration: Permanent
Construction: Metal (legs); high-impact styrene (back panel); injection-molded plastic (shelves and sides)
A new mobile display, created by Side-Kik, is less expensive because it's made primarily from plastic. The display is black, which best shows off the white socks.