Displays & Signs

Client: G. Heileman Brewing Co.
P-O-P company: Fallon Luminous Products Corp.

Product: Hey, That's Me! juvenile greeting cards
P-O-P company: A.G. Industries, Cleveland
Distribution: Mass merchants, supermarkets and drug stores
Introduction: June 1994
Duration: Permanent
Construction: Fabricated steel (spinner); injection-molded plastic (pockets)
"Research shows that people, especially children, find it fascinating to see their names on items," says an American Greetings spokeswoman. That's the thinking behind a new line of cards.

Products: Caulks and sealants
Number of displays: 10,000
Distribution: Hardware stores, home centers, paint stores, plumbing supply outlets, marine stores, laminate and tile stores
Introduction: May 1994
Duration: Permanent (freestanding and countertop units); temporary (merchandisers)
Construction: Wire (racks); cardboard (headers and temporary displays)

Producer: Wood-floor finishing center
Client: The Flecto Co., Oakland, Calif.
P-O-P company: Gaslight Marketing Ltd., Richmond Hill, Ontario, Canada
Comments: This merchandiser supplies all the products, equipment and information consumers need to refinish a wood floor. It includes an orbital sanding machine, instructional videotapes and brochures, chemicals, applicators and accessories. This steel display measures 50 inches wide, 84 inches high (with the ABS plastic header) and 18 inches deep.

Product: Outdoor sports shoes
Number of displays: 1,000
P-O-P companies: Merry Men Design (design), Sherborne Forest, Mass.; Johnston & Associates (manufacture), Kalamazoo, Mich.
Distribution: Specialty footwear and sporting goods stores
Introduction: April 1994
Duration: Semipermanent
Construction: Molded Polyurethane foam
Designers avoided elements that might date the display. The rock look is generic, says a Reebok spokeswoman.