Displays & Signs

Client: Nintendo of America Inc.
Producer: The Niven Marketing Group
Category: Rotationally/Blow-Molded Plastic Floorstand
Intended Length of Use: 1 year
Production Run: 100
Unit Cost Range: $100 - $250
COMMENTS: To create excitement during the introduction of a new video game, these rotationally molded polyurethane statues were distributed to retail stores. The statues were airbrush-painted in seven colors.

Client: Carillon Importers Ltd.
Producer: Design Display Group Inc.
Category: Thermoformed Plastic Floorstand
Intended Length of Use: 2-3 months
Production Run: 3,000
Unit Cost Range: $25 - $99

Client: Century Imports
Producer: Banta Merchandising Products
Category: Wood Sign
Intended Length of Use: 2-3 years
Production Run: 2,400
Unit Cost Range: $25 - $99
COMMENTS: An oversized boomerang was created to portray the origin of the beer. Authenticity was a goal, creating the shape and curves in actual proportion to a real boomerang. The piece was made from hand-cut popal, which was routed and hand sanded to shape. Decals were applied by hand.

Product: Famous Amos cookies
P-O-P company: MC2, Atlanta; CB Displays, Rural Hall, N.C.
Number of displays: 6,000
Distribution: Supermarkets and convenience stores
Introduction: May 1996
Duration: Promotional
Construction: Corrugated
The sweepstakes header card, with illustrations of a giant cookie, a spaceship and an astronaut, attaches to the top of the 5-foot-tall corrugated floor display.

Client: Boston Beer Co.
Producer: Visual Marketing Inc.
Category: Metal/Wire Counter, Shelf or Table Unit
Intended Length of Use: 1 year
Production Run: 1,000
Unit Cost Range: Less than $25
COMMENTS: This display was designed to match the aesthetics of the package. The display was produced in black acrylic, the logo was hot stamped in bright gold, and the bottle pourer uprights were "hand polished" to obtain a mirror-finish, brass-plate look. The bottle holder was powder coated black to match the bottle color.

Product: Ray-Ban sunglasses display
Number of displays: 1,500
P-O-P company: Group Four Design (design), Avon, Conn.; CDA Industries Inc. (manufacture), Toronto
Distribution: Specialty sunglasses retailers, optical stores, sporting goods stores, department stores
Introduction: April 1996
Duration: Permanent
Construction: Wood, wire, metal, plexiglass
Bausch & Lomb's Ray-Ban brand sunglasses find a new home in rotating, multi-material cube displays.

Client: Martlet Importing
Producer: Banta Merchandising Products
Category: Rotationally/Blow-Molded Plastic Counter, Shelf or Table Unit
Intended Length of Use: 2-3 years
Production Run: 5,600
Unit Cost Range: Less than $25
COMMENTS: By using rotational urethane molding with all of the undercuts using a one-piece tool, a very realistic looking hockey glove was achieved. Tight tolerances were needed so it could grip the bottle. Decals were hand applied.

Client: Sony Electronics Inc.
Producer: Design Display Group Inc.
Category: Thermoformed Plastic Counter, Shelf or Table Unit
Intended Length of Use: 1 year
Production Run: 300
COMMENTS: This display was designed as a representational environment for an unusual product: a television that is suspended in the customer's kitchen. Two colors of vacuum-formed plastic were used to represent kitchen cabinets. A 3/4-inch square metal tube supports the 15-pound weight of the product, which also swivels on the display.