Displays & Signs

Client: Anheuser-Busch Inc.
Producer: The Niven Marketing Group
Category: Motion, Light or Sound Wall Unit
Intended Length of Use: 2 years
Production Run: 1,500
Unit Cost Range: $100 - $250
COMMENTS: The key to this sign is in the eyes: They attract attention by seeming to "follow" the customer around. The five-color (four colors plus silver) printing is on .060 PETG. Special accents were added to the eye area. The frame is molded polyurethane.

Client: Coca-Cola USA Bottle and Can Division
Producer: Thomson-Leeds Company Inc.
Category: Paperboard Counter, Shelf or Table Unit
Intended Length of Use: 4-6 months
Production Run: 10,000
Unit Cost Range: Less than $25
COMMENTS: The goal was to create an affordable in-store billboard. The bottle replica is produced using laminated, four-color lithography mounted to pillow-edged die-cut foamboard. The large size makes it visible throughout the store, yet it barely uses any shelf space.

Client: Brown & Williamson Tobacco Corp.
Producer: Everbrite Inc.
Category: Thermoformed Plastic Sign
Intended Length of Use: 5-7 years
Production Run: 765
Unit Cost Range: $100 - $250
COMMENTS: A neon light "grid" backlights the logo. The grid is enclosed in a vacuum-formed light box. The neon glass continues outside the box to form the rings of the logo, adding a dimensional effect to this P-O-P sign.

Client: American Greetings Corp.
Producer: AG Industries
Category: Multiple Materials Fixture
Intended Length of Use: 7 years
Production Run: 1,200 4-foot units
Unit Cost Range: More than $250

Client: The Coca-Cola Co.
Producer: Mead Merchandising
Category: Metal/Wire Fixture
Intended Length of Use: 10 years
Production Run: Thousands
Unit Cost Range: $25 - $99 per shelf
COMMENTS: The NekTracker provides a reliable feed of 20-ounce and 1-liter bottles at all times. It feeds bottles forward by the neck (as opposed to the base) so package tipping is eliminated. A patented dual "gate" mechanism at the front includes a reverse lock that allows for easy on/off loading/shopping.

Client: Charles Ryan Associates
Producer: Robert Nielsen & Associates Ltd.
Category: Injection-Molded Plastic Sign
Intended Length of Use: 3 years or more
Production Run: 1,500
Unit Cost Range: $25 - $99
COMMENTS: This display can mount to a lottery gaming terminal, flat surfaces or glass doors. It uses an injection-molded, high-impact styrene housing with an inboard, two-way vinyl spring roll numbering system. This way, retailers can change the number on both sides of the display simultaneously.

Client: Sega of America
Producer: Rapid Displays
Category: Paperboard Floorstand
Intended Length of Use: 1 month
Production Run: 1,800
Unit Cost Range: $25 - $99
COMMENTS: This black foamboard display is simple to set up because it has only six pieces plus clips. PETG was silkscreened and affixed over each of the three sides as a curved doubled headline marquis.