Displays & Signs

Product: Pepsi and Diet Pepsi products
P-O-P companies: Art Merchandising Inc. (catalog holder, Pepsi logo-ball), New York; Display Graphics (design of Pepsi logo-ball for cube stacker), Dayton, Ohio; Decision Point Marketing (window graphics), Winston-Salem, N.C.
Distribution: Supermarkets, convenience stores, restaurants, fountain sales and vending machines
Introduction: April 1996
Duration: Promotional

Product: Seedlings gumballs
Number of displays: 450,000
P-O-P companies: L'aubier Inc. (manufacture), Ste-Clothilde de Norton, Quebec; G.C.I. Communications Inc. (header/label design), Toronto; Goldrich Inc. (header/label printing), Toronto
Distribution: Sam's Club, convenience stores, drugstores and mass merchants
Introduction: July 1996
Duration: Temporary
Construction: Pine; four-color pressure-sensitive label; four-color header on 100-pound paperboard

Product: Cigarette lighters
Number of signs: 2,500 round and 2,500 triangular signs
P-O-P company: CDA Industries Inc., Toronto
Distribution: Retail outlets excluding mass merchants
Introduction: April 1996
Duration: Permanent
Construction: Aluminum and brass signs
New permanent signage from Zippo Manufacturing Co. uses metal construction to tie in with its trademark lighters. This version is designed to appeal to consumers who prefer subtle sophistication.