Displays & Signs

Product: Seedlings gumballs
Number of displays: 450,000
P-O-P companies: L'aubier Inc. (manufacture), Ste-Clothilde de Norton, Quebec; G.C.I. Communications Inc. (header/label design), Toronto; Goldrich Inc. (header/label printing), Toronto
Distribution: Sam's Club, convenience stores, drugstores and mass merchants
Introduction: July 1996
Duration: Temporary
Construction: Pine; four-color pressure-sensitive label; four-color header on 100-pound paperboard

Product: Cigarette lighters
Number of signs: 2,500 round and 2,500 triangular signs
P-O-P company: CDA Industries Inc., Toronto
Distribution: Retail outlets excluding mass merchants
Introduction: April 1996
Duration: Permanent
Construction: Aluminum and brass signs
New permanent signage from Zippo Manufacturing Co. uses metal construction to tie in with its trademark lighters. This version is designed to appeal to consumers who prefer subtle sophistication.

Product: The Heritage Collection of malt whiskies
Number of displays: 7,050 back-bar shelf units; 7,650 liquor store shelf units
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Liquor stores, upscale restaurants and clubs
Introduction: September 1995
Duration: Permanent
Construction: Solid oak, laser engraving, silkscreened brass nameplates, vacuum-formed base

Product: Ray-Ban sunglasses display
Number of displays: 1,500
P-O-P company: Group Four Design (design), Avon, Conn.; CDA Industries Inc. (manufacture), Toronto
Distribution: Specialty sunglasses retailers, optical stores, sporting goods stores, department stores
Introduction: April 1996
Duration: Permanent
Construction: Wood, wire, metal, plexiglass
Bausch & Lomb's Ray-Ban brand sunglasses find a new home in rotating, multi-material cube displays.

Client: Martlet Importing
Producer: Banta Merchandising Products
Category: Rotationally/Blow-Molded Plastic Counter, Shelf or Table Unit
Intended Length of Use: 2-3 years
Production Run: 5,600
Unit Cost Range: Less than $25
COMMENTS: By using rotational urethane molding with all of the undercuts using a one-piece tool, a very realistic looking hockey glove was achieved. Tight tolerances were needed so it could grip the bottle. Decals were hand applied.

Client: Sony Electronics Inc.
Producer: Design Display Group Inc.
Category: Thermoformed Plastic Counter, Shelf or Table Unit
Intended Length of Use: 1 year
Production Run: 300
COMMENTS: This display was designed as a representational environment for an unusual product: a television that is suspended in the customer's kitchen. Two colors of vacuum-formed plastic were used to represent kitchen cabinets. A 3/4-inch square metal tube supports the 15-pound weight of the product, which also swivels on the display.