Displays & Signs

Product: Seedlings gumballs
Number of displays: 450,000
P-O-P companies: L'aubier Inc. (manufacture), Ste-Clothilde de Norton, Quebec; G.C.I. Communications Inc. (header/label design), Toronto; Goldrich Inc. (header/label printing), Toronto
Distribution: Sam's Club, convenience stores, drugstores and mass merchants
Introduction: July 1996
Duration: Temporary
Construction: Pine; four-color pressure-sensitive label; four-color header on 100-pound paperboard

Product: Cigarette lighters
Number of signs: 2,500 round and 2,500 triangular signs
P-O-P company: CDA Industries Inc., Toronto
Distribution: Retail outlets excluding mass merchants
Introduction: April 1996
Duration: Permanent
Construction: Aluminum and brass signs
New permanent signage from Zippo Manufacturing Co. uses metal construction to tie in with its trademark lighters. This version is designed to appeal to consumers who prefer subtle sophistication.

Product: The Heritage Collection of malt whiskies
Number of displays: 7,050 back-bar shelf units; 7,650 liquor store shelf units
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Liquor stores, upscale restaurants and clubs
Introduction: September 1995
Duration: Permanent
Construction: Solid oak, laser engraving, silkscreened brass nameplates, vacuum-formed base

Product: Cruise trips
Number of displays: 200
P-O-P company: Saitech International Inc., Toronto
Distribution: Canadian Travel Agencies, Insurance Agencies
Introduction: February 1996
Duration: Permanent/promotional use
Construction: Steel (box); acrylic (facing); cardboard and nylon (roller mechanism); electric motor
Encore Cruises' Animaction signs use natural highlights to simulate the motion of a cruise ship, the sea and the sky.