Displays & Signs

Product: Tsingtao beer
Number of displays: 100,000 bottle neckers; 2,000 mirrors; 25,000 menu cards; 1 million paper placemats; 40,000 posters; 100,000 table tents and 30,000 wall calendars
P-O-P companies: Lee Moorehead Integrated Marketing (co-design), St. Petersburg Beach, Fla.; Pinnacle Promotion Group Inc. (co-design), Chicago; DJB Associates (manufacture), Chicago; Advanced Mirror (co-manufacture and co-design of mirrors), Vernon, Calif.
Distribution: Supermarkets, convenience stores, Chinese restaurants and bars carrying Chinese beer

Product: Clorox Co. S.O.S Scrubber Sponges
Number of displays: 3,000
P-O-P company: Inland Paperboard and Packaging Inc., Indianapolis
Distribution: Kmart stores
Introduction: October 1996
Duration: Temporary
Construction: Corrugated
A corrugated, sidekick display launched S.O.S Scrubber Sponges in Kmart stores in the fall.

Product: Smirnoff vodka
Materials/Processes involved: Pole topper with vacuum-formed "head", glasses, cassette player, earphones and fabric bandana.
Marketing objectives: Secure floor space after holiday with the Easter Island head transformed into "Rocky" wearing headphones. The cassette player is a consumer offer item.
Producer company: Ultimate Display Industries, Jamaica, N.Y.

Product: Jose Cuervo Gold and Jose Cuervo Margarita mix
Materials/Processes involved: Printed stoplight paper, printed bamboo wrapped poles, wire form, wire plate bases, foam tape and string with barbs.
Marketing objectives: To gain consumer awareness and trial during the Cinco De Mayo holiday period and beyond. Display needed to be large and impactful, while easy to transport and set up.
Producer company: United States Display, Hawk Point, Mo.

Product: Baron Phillipe de Rothschild wines
Materials/Processes involved: Injection-molded and vacuum-formed styrene with printed graphic panels.
Marketing objectives: Create a permanent display to hold five cases of wine. Interchangeable graphic panels to define space and variety being displayed.
Producer company: Ultimate Display Industries, Jamaica, N.Y.