Displays & Signs

Restaurant: McDonald's Corp., Oak Brook, Ill.
Number of Displays: 8,000
Construction: Two clear PVC blow-molded cookie jars with hinged, two-piece woodgrain vacuum-formed lids. Two different screen printed pressure-sensitive cookie ID labels. Wooden back panel with decorated, vacuum-formed hot-stamped logo panel.
Introduced: November 1996
P-O-P Company: Dauman Displays, New York

Restaurant: Jack In The Box, San Diego
Number of Displays: 78
Construction: .024 pt SBS board
Introduced: February 1997
P-O-P Company: Graphic Converting Inc., Niles, Ill.

Client: CPC Baking Business/Boboli Products
Producer: Sam Weiss Woodworking Inc., Margate, Fla.
Category: Wood - Grocery Products Food
Intended Length of Use: 5 years
Production Run: 500
Unit Cost Range: More than $250

Client: Ace Product Management Group Inc.
Producer: Insite Marketing Inc., Wheeling, Ill.
Category: Multiple Materials - Greeting Cards/Office Supplies/Stationery
Production Run: 325
Unit Cost Range: $100-$250

Client: R. A. Lang Graphics/Lang-Wise Fine Gifts
Producer: Universal Presentation Concepts, Madison, Wis.
Category: Wood - Toys/Sporting Goods/Recreational Products
Intended Length of Use: 5 years
Production Run: 200
Unit Cost Range: More than $250

Client: Rusk Inc.
Producer: H. King & Associates, Bensenville, Ill.
Category: Metal/Wire - Health & Beauty Aids/OTC Remedies
Intended Length of Use: 5 years
Production Run: 500
Unit Cost Range: $100-$250
Comments: This freestanding floor display houses a VCR and monitor for playing educational videos. The structure features a laser-cut logo in the header. A V-shaped backer plate attaches to the back of the header giving the logo spatial depth. Since its introduction, sales have grown 42 percent.

Client: Coca-Cola Fountain and Cadmus Marketing
Producer: C.D. Baird & Co., West Allis, Wis.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Restaurants/Food Service
Intended Length of Use: 2-3 months
Production Run: 1,500
Unit Cost Range: $100-$250
Comments: This display was designed to encourage consumers to trade-up to larger size drinks and fries. The use of motion -- the growing cup and fries -- demonstrated the added value of Super Size. Velcro on the back of the piece makes installation below menuboards simple.