Displays & Signs

Product: Basketball hoop
Number of displays: 2,000
P-O-P company: Daniel Burton Dean Co., Evansville, Ind.
Distribution: Sporting goods stores
Introduction: February 1997
Duration: Temporary
Construction: Corrugated
A 5-foot-tall standee calls attention to the attributes of Escalade Sports' 10-foot-tall product -- the mobile basketball hoop.

Client: Master Lock
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Category: Metal/Wire Hardware/Paints/Batteries/Tools
Intended Length of Use: 5 years
Production Run: 500
Unit Cost Range: More than $250

Client: Karsten Manufacturing
Producer: Trans World Marketing, East Rutherford, N.J.
Category: Metal/Wire - Toys/Sporting Goods/Recreational Products
Intended Length of Use: 2 years
Production Run: 4,000
Unit Cost Range: $100-$250
Comments: This program provides single- or multi-display options. A common tower and base, interchangeable brackets and add-on shelves allowed retailers to merchandise Ping's complete line. Accounts with the displays sold, on average, 75 percent more product than accounts without the displays.

Client: Anheuser-Busch Inc.
Producer: Graphic Converting Inc., Niles, Ill.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Beer/Wine/Spirits
Production Run: 1,500
Unit Cost Range: $25-$99
Comments: This display has three different motions -- the alligator's head and tail and the three frogs -- and each is moving in a different direction.

Frito-Lay's New Display Strategy Targets Store Perimeters

Client: Kimberly-Clark Corp.
Producer: Malone Advertising Inc., Akron, Ohio
Category: Plastics - Grocery Products - Non-Food
Intended Length of Use: 1 month
Production Run: 80
Unit Cost Range: More than $250
Comments: The vacuum-formed nose captured customers' attention while a continuous-loop sound box provided a brief brand message. A base wrap included the retailer's logo.

Client: Quaker Oats Beverage
Producer: Mead Merchandising, Smyrna, Ga.
Category: Metal/Wire - Beverages - Non-alcoholic
Production Run: 170
Unit Cost Range: More than $250
Comments: This display's shelves adjust in 2-inch increments to allow for maximum packout flexibility of all size packages. The design features interchangeable graphics. Developed as a three-sided unit, it can be used as an end-aisle display, freestanding island display or a kiosk.