Displays & Signs

Product: Michelob beer
Number of displays: 1,700
P-O-P companies: The Waylon Co. (design), St. Louis; Phoenix Display & Packaging Corp. (manufacture), West Deptford, N.J.
Distribution: Supermarkets, liquor stores and golf specialty stores
Introduction: May 1997
Duration: Temporary
Construction: Single- and double-sided 24-point stock; E-flute; corrugated pole; metal feet

Marketer: Ryobi America Corp., Andersen, S.C.
Objective: The marketing aim was to introduce this new product and establish its connection with the well-known television personality.
Construction: Corrugated
Introduced: November 1996
Producer: Inland Paperboard and Packaging Inc., Indianapolis

Product: Children's basketball hoop
Number of displays: 750
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Toy stores
Introduction: March 1997
Duration: Permanent
Construction: Styrene, foam core, "L" extrusion support (in back)
The display for Fisher-Price's basketball hoop illustrates the way the basket height can be adjusted as children grow.

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To introduce the N64 game at retail.
Number of Displays: 2,500
Construction: Metal and plastic
Introduced: September 1996
Producer: Frank Mayer & Associates, Grafton, Wis.; Design Phase, Northbrook, Ill.

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To alert consumers about the launch of Star Fox 64.
Number of Displays: 3,500
Construction: Foamboard, holographic stock, 20-point board
Introduced: July 1997
Producer: The Corporate Image Inc., Seattle

Marketer: Mindscape, Novato, Calif.
Objective: To create in-store impact for the launch.
Number of Displays: 2,000
Construction: Corrugated with litho laminate
Introduced: October 1997
Producer: Trojan Lithograph Corp./Allpak Container, Renton, Wash.