Displays & Signs

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To attract attention to Nintendo's N64 system in a retail environment and to create brand identification.
Number of Displays: 210
Construction: The cabinet is an aluminum extrusion with plastic corners; the face is styrene with screen printed graphics; fiberoptic acrylic cables; synchronous motor and encoded screen printed acrylic color disc; halogen lamp
Introduced: Fall 1996
Producer: Fiberoptic Lighting Inc., Grants Pass, Ore.

Marketer: Disney Interactive, Burbank, Calif.
Objective: To stimulate sales by establishing product identification and achieve premium product placement with maximum visibility within the retail environment.
Number of Displays: 1,500
Construction: The base is 200-pound B-flute with 100 percent flexo coverage that is die cut. The lug ons are 200-pound B-flute with full litho label 80-pound C1S that is die cut.
Introduced: June 1997
Producer: Display Graphics, Chicago

Product: Footwear
Number of displays: 1,000 of each
P-O-P company: Big Fish (design), Moss Beach, Calif.; Lorraine Press (printing), Salt Lake City
Distribution: Western wear shops, tack shops and sporting goods stores
Introduction: May 1997
Duration: Temporary
Construction: 10-point Print Kote C1S
A current poster used in Ariat International's P-O-P program supports the brand's Lifestyle shoe line.

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To build awareness of Nintendo's family of characters.
Number of Displays: 500
Construction: Laminated to 3/16-inch black foamboard
Introduced: May 1997
Producer: Print Management, Seattle

Marketer: Ringer Corp., Bloomington, Minn.
Objective: Ringer executives believed the product wasn't meeting sales and profit projections in its old packaging, a folding carton. The change to a paperboard drum was designed to provide a better visual display.
Number produced: 125,000
Construction: .037 clay-coated newsback and a styrene lid
Introduced: March 1997
Producer: Dorpak Inc., Cincinnati