Displays & Signs

Product: "Putt-Putt Travels Through Time" CD-ROM
Number of displays: 300
P-O-P companies: Rapid Displays (co-design, die-cut), Union City, Calif.; Hankscraft Motors Inc. (motion mechanism), Reedsburg, Wis.
Distribution: Computer specialty stores
Introduction: June 1997
Duration: Temporary
Construction: Corrugated; die-cut, screen-printed foamboard
This colorful, 3-D motion display features large, friendly characters designed to attract Humongous Entertainment's target audience of computer-using kids.

Restaurant: Dunkin' Donuts, Randolph, Mass.
Number of Displays: 6,900
Construction: 100-lb. coated text
Introduced: May 1997
P-O-P Company: Signmasters, Passaic Park, N.J.

Henry Weinhard's, a brand of specialty beers and beverages based in Portland, Ore., is not targeting beer drinkers in its most recent promotion. Instead, the company's P-O-P features an antique convertible with a derby-clab driver carting a back seat full of partying men. The message Weinhard's wants to send is that anyone can enjoy a satisfying drink from a long-neck brown bottle at the local watering hole -- as long as that drink is Weinhard's Root Beer or Vanilla Cream Soda. The campaign includes posters, table tents, server buttons and wristbands.

Restaurant: Great American Cookie Co., Atlanta
Number of Displays: An average of eight displays per store throughout the 350-store chain. Displays are updated regularly.
Construction: Narrow profile, 24-inch-by-30-inch light boxes with anodized brass finish and a flip-open frame. Extruded aluminum, acrylic, fluorescent lamps, electrical components and photographic transparency.
Introduced: August 1996
P-O-P Company: Clearr Corp., Minnetonka, Minn.

Product: Turok: Dinosaur Hunter videogame
P-O-P company: Art Industries of New York (banner, valance cards, floor graphic), New York; J.F.B. & Sons (lithography for counter cards and comp box), West Babylon, N.Y.
Distribution: Toy and electronic stores
Introduction: March 1997
Duration: Temporary
Construction: Paper
An array of P-O-P materials supported the introduction of the Turok: Dinosaur Hunter videogame. The game is based on a long-time comic book character that Acclaim licenses from Western Publishing.